East Africa’s leading general insurer, Resolution Insurance has today launched an innovative and affordable emergency accident cover targeting public service vehicle users in the country.
In the new product dubbed Ziara Emergency Accident Medical Cover, passengers and crew will buy an emergency travel insurance cover for Kshs. 70 at designated points of departure.
The passenger will then receive a wrist band which has a serial number that will be used to activate it by registering via USSD and paying via mobile money service such as M-PESA.
“The cover takes care of accidental emergency treatment including ambulance services up to Kshs. 150,000 and a Last Expense Benefit of Kshs. 30,000. It is valid for 24 hours and the emergency admission will be catered for up to 48 hours or upon exhaustion of the limit,” Resolution Insurance Group CEO Peter Nduati said.
The product has been developed in partnership with E-ntervene – a firm that is involved in the business of developing, marketing, distributing and selling innovative service delivery solutions in insurance.
Speaking during the Annual Matatu Owners Association Delegate’s Conference at KICC, Nairobi, Nduati said the unique cover will be easily available at the point of departure and will provide a solution for PSV users who have previously found it difficult to access quality healthcare in case of an accident.
Statistics show that only seven percent of the population in the country have any form of insurance. This means that in a 14-seater matatu, for instance, only one passenger may have an insurance cover.
According to the National Transport and Safety Authority (NTSA) the number of road accidents increased to 2,988 last year from 2,803 registered in 2014 – thus placing Kenya among countries with the highest number of road crashes globally. Pedestrians account for the highest number of fatalities, followed by drivers, passengers and motor cyclists respectively.
In 2011, the World Health Organization estimated that Kenya losses an average of US$4 billion annually due to road traffic fatalities with the majority of the cases affecting the most productive segment of the population.
As a result, the government has taken conceited measures to address road safety challenges and enhance safety on the roads by introducing tough regulations as well as encouraging PSV Saccos and companies to take more responsibility in the operations of their fleet and dealing with those flouting the law.
The Ziara Cover aims at making insurance services more accessible to the emerging consumer and enhance the lives of passengers.